Marketing Profile and Economic Impact of Visitors to Wickenburg

Project: Research project

Project Details


Marketing Profile and Economic Impact of Visitors to Wickenburg Marketing Profile and Economic Impact of Visitors to Wickenburg This proposed research study aims to provide a comprehensive view of visitor markets and their economic impact in the region. This document summarizes roles, responsibilities, and costs required to conduct a research project by School of Community Resources and Development, Arizona State University for the . The aim of the project is to provide information about the visitors/tourists attending popular events and/or visiting area attractions, identify distinct target market segment profiles, and a comprehensive analysis of economic impact generated from the visitor expenditures in the region. The project will involve on-site and follow-up surveys of visitors and interviews with different area businesses/stakeholders of tourism. The start date of this project is projected to be August 26, 2013 with a one year time frame for data collection completion, analysis, and presentation of final report. The investigators are faculty with related expertise and graduate/undergraduate student/s from Arizona State University. Brief faculty profiles are offered below: Deepak Chhabra: is an ASU associate professor and senior sustainability scientist (Global Institute of Sustainability) in the Tourism Development and Management division of the School of Community Resources and Development. Her research interests include: 1) evaluating and designing strategic sustainable marketing strategies (online/print) for the tourism industry; 2) identifying crucial factors that promote social and cultural equity and capital of both the visiting and visited communities. Application of different authenticity theories to promote cultural capital and advance sustainable use of heritage. Examination of challenges associated with ethical consumption of heritage by analyzing the effects of the tourist gaze on visited communities and; 3) identifying methods for promoting economic equity by determining visitor expenditures and sustained economic benefits of cultural/heritage and gambling tourism for the host communities, as well as the local and state governments. This includes calculation direct impacts as well as the multiplier effects and assessment of net economic benefits by factoring in socio-economic costs. Dale Larsen: Dale is an ASU Professor of Practice and Director of Administrative Operations for the College of Public Programs. He retired from the City of Phoenix in 2010 as the Director of the Parks and Recreation Department. Prior to Phoenix, Dale was the Public Services Manager for the Milwaukee County Park Commission and has worked in the public parks, recreation, tourism and conservation sectors for 40 years. Dale is a Fellow in the prestigious American Academy for Parks and Recreation Administration and actively involved in public policy discussion and research on behalf of the National Parks and Recreation Association, Trust for Public Land and the City Parks Alliance. He has co-authored college textbooks on leadership and management and is working on current research with faculty colleagues. Dallen Timothy: is an ASU professor in the Tourism Development and Management program. He is the director of the tourism program and also holds the position of Senior Sustainability Scientist in the Global Institute of Sustainability. His research interests include tourism planning and development, environmental and social impacts of tourism, heritage and cultural tourism, the politics of tourism, administration of tourist attractions. Geoff Lacher: is an assistant professor in the Tourism Development and Management division of the School of Community Resources and Development. He joined the faculty after completing his Ph.D. at Clemson University in the Parks, Tourism, and Recreation Management Department in 2012 and his M.S. at Texas A&M University in 2008. His research is focused on the economics of tourism including the economic impacts of tourism, job creation through tourism, and consumer demand for tourism. He has previous experience conducting market analysis and/or economic impact reports for diverse organizations such as the Westminster Chamber of Commerce, The Wahalla Chamber of Commerce, the Lake Hartwell Marketing Alliance (all in South Carolina), the South Carolina Sea Grant, Punta Cana Resorts, and the Tanzanian Tourist Board.
Effective start/end date11/15/1310/14/15


  • Wickenburg Chamber of Commerce: $25,000.00


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