Demand-Pricing Relationships for a better demand supply chain planning

Project: Research project

Project Details

Description

Demand-Pricing Relationships for a better demand supply chain planning Demand-Pricing Relationships for a better demand supply chain planning As indicated by the ITRS Factory Integration Roadmap, "Responding to Rapidly Changing Complex Business Requirements" is one of the near-term as well as long-term challenges that need to be addressed. In order to effectively manage the factory capacity, we need to first characterize demand and factors impacting both short-term and long-term demand. It has been observed that Price is a key driver of demand. Within the semiconductor industry multiple products (SKUs) with moderate differences in per.formance and price often compete for a unit of demand. Furthermore, products are characterized by short life cycles with rapid obsolescence, decreasing prices, and continuous progression of competing products both externally and internally. Consequently, the price-demand link is more complex when the numerous competing SKUs are considered. Arizona State University has successfully completed key projects in operational modeling and control analytics (FORCe I & fI Project) and their expertise will be leveraged here.
StatusFinished
Effective start/end date1/1/0912/31/11

Funding

  • SRCCO Inc.: $318,000.00

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