Word-of-mouth system implementation and customer conversion: A randomized field experiment

Business & Economics

• System Implementation 100%
• Field Experiment 97%
• Word-of-mouth 93%
• Electronic Commerce 30%
• Web Sites 29%
• Placing 15%
• Social Learning 10%
• Purchase 10%
• Web Pages 9%
• Unintended Consequences 8%
• Causal Effect 8%
• System Design 8%
• Private Information 7%
• Testing 6%
• Social Media 6%
• Evaluation 4%
• United States of America 3%

Social Sciences

• customer 81%
• experiment 55%
• electronic business 35%
• website 31%
• purchase 14%
• commerce 7%
• social learning 7%
• sales 7%
• popularity 6%
• social media 6%
• firm 6%
• lack 4%
• evaluation 3%

Engineering & Materials Science

• Websites 80%
• Experiments 33%
• Online systems 18%
• Electronic commerce 18%
• Conveying 17%
• Sales 14%
• Systems analysis 11%
• Testing 8%