Winning in the green frenzy

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@article{7873c609d80e464d89afad075bac3464,

title = "Winning in the green frenzy",

author = "Gregory Unruh and Richard Ettenson",

year = "2010",

month = nov,

day = "1",

language = "English (US)",

volume = "88",

journal = "Harvard Business Review",

issn = "0017-8012",

publisher = "Harvard Business School Publishing",

number = "11",

}

TY - JOUR

T1 - Winning in the green frenzy

AU - Unruh, Gregory

AU - Ettenson, Richard

PY - 2010/11/1

Y1 - 2010/11/1

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UR - http://www.scopus.com/inward/citedby.url?scp=78751470512&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:78751470512

SN - 0017-8012

VL - 88

JO - Harvard Business Review

JF - Harvard Business Review

IS - 11

ER -