Winning in the green frenzy

Gregory Unruh, Richard Ettenson

Research output: Contribution to journalArticle

24 Citations (Scopus)
Original languageEnglish (US)
JournalHarvard Business Review
Volume88
Issue number11
StatePublished - Nov 2010
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Management of Technology and Innovation
  • Strategy and Management
  • Business, Management and Accounting(all)

Cite this

Winning in the green frenzy. / Unruh, Gregory; Ettenson, Richard.

In: Harvard Business Review, Vol. 88, No. 11, 11.2010.

Research output: Contribution to journalArticle

Unruh, Gregory ; Ettenson, Richard. / Winning in the green frenzy. In: Harvard Business Review. 2010 ; Vol. 88, No. 11.
@article{7873c609d80e464d89afad075bac3464,
title = "Winning in the green frenzy",
author = "Gregory Unruh and Richard Ettenson",
year = "2010",
month = "11",
language = "English (US)",
volume = "88",
journal = "Harvard Business Review",
issn = "0017-8012",
publisher = "Harvard Business School Publishing",
number = "11",

}

TY - JOUR

T1 - Winning in the green frenzy

AU - Unruh, Gregory

AU - Ettenson, Richard

PY - 2010/11

Y1 - 2010/11

UR - http://www.scopus.com/inward/record.url?scp=78751470512&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=78751470512&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:78751470512

VL - 88

JO - Harvard Business Review

JF - Harvard Business Review

SN - 0017-8012

IS - 11

ER -