Why U.S. Consumers Support Country of Origin Labeling: Examining the Impact of Ethnocentrism and Food Safety

Karen E. Lewis, Carola Grebitus

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

The legality of U.S. country of origin labeling (COOL) laws for agricultural products has been challenged by foreign countries. Isolating the reasons why consumers support COOL can help determine the efficiency of COOL as a policy. Therefore, this study investigated why consumers have a desire for COOL. Data were collected through an online survey with 566 U.S. participants. Results of a bivariate ordered probit model indicate that as consumers are more ethnocentric and more pessimistic about the safety of their food, they are more likely to support COOL for sugar and for sugar in soft drinks. Thus, policies designed to inform the public about the safety of foreign commodities could reduce their desire for COOL. Evidence is also provided that highly ethnocentric individuals support COOL in an effort to “buy American” products.

Original languageEnglish (US)
Pages (from-to)1-17
Number of pages17
JournalJournal of International Food and Agribusiness Marketing
DOIs
StateAccepted/In press - Apr 16 2016

Fingerprint

country of origin labeling
Food Safety
food safety
Carbonated Beverages
Safety
public safety
sugars
soft drinks
agricultural products
Country of origin
Labeling
Ethnocentrism
Food safety
products and commodities

Keywords

  • Bivariate ordered probit model
  • CETSCALE
  • country of origin labeling
  • ingredient labeling

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Food Science

Cite this

@article{304ca5b037b041858049926d39467bdd,
title = "Why U.S. Consumers Support Country of Origin Labeling: Examining the Impact of Ethnocentrism and Food Safety",
abstract = "The legality of U.S. country of origin labeling (COOL) laws for agricultural products has been challenged by foreign countries. Isolating the reasons why consumers support COOL can help determine the efficiency of COOL as a policy. Therefore, this study investigated why consumers have a desire for COOL. Data were collected through an online survey with 566 U.S. participants. Results of a bivariate ordered probit model indicate that as consumers are more ethnocentric and more pessimistic about the safety of their food, they are more likely to support COOL for sugar and for sugar in soft drinks. Thus, policies designed to inform the public about the safety of foreign commodities could reduce their desire for COOL. Evidence is also provided that highly ethnocentric individuals support COOL in an effort to “buy American” products.",
keywords = "Bivariate ordered probit model, CETSCALE, country of origin labeling, ingredient labeling",
author = "Lewis, {Karen E.} and Carola Grebitus",
year = "2016",
month = "4",
day = "16",
doi = "10.1080/08974438.2015.1110548",
language = "English (US)",
pages = "1--17",
journal = "Journal of International Food and Agribusiness Marketing",
issn = "0897-4438",
publisher = "Routledge",

}

TY - JOUR

T1 - Why U.S. Consumers Support Country of Origin Labeling

T2 - Examining the Impact of Ethnocentrism and Food Safety

AU - Lewis, Karen E.

AU - Grebitus, Carola

PY - 2016/4/16

Y1 - 2016/4/16

N2 - The legality of U.S. country of origin labeling (COOL) laws for agricultural products has been challenged by foreign countries. Isolating the reasons why consumers support COOL can help determine the efficiency of COOL as a policy. Therefore, this study investigated why consumers have a desire for COOL. Data were collected through an online survey with 566 U.S. participants. Results of a bivariate ordered probit model indicate that as consumers are more ethnocentric and more pessimistic about the safety of their food, they are more likely to support COOL for sugar and for sugar in soft drinks. Thus, policies designed to inform the public about the safety of foreign commodities could reduce their desire for COOL. Evidence is also provided that highly ethnocentric individuals support COOL in an effort to “buy American” products.

AB - The legality of U.S. country of origin labeling (COOL) laws for agricultural products has been challenged by foreign countries. Isolating the reasons why consumers support COOL can help determine the efficiency of COOL as a policy. Therefore, this study investigated why consumers have a desire for COOL. Data were collected through an online survey with 566 U.S. participants. Results of a bivariate ordered probit model indicate that as consumers are more ethnocentric and more pessimistic about the safety of their food, they are more likely to support COOL for sugar and for sugar in soft drinks. Thus, policies designed to inform the public about the safety of foreign commodities could reduce their desire for COOL. Evidence is also provided that highly ethnocentric individuals support COOL in an effort to “buy American” products.

KW - Bivariate ordered probit model

KW - CETSCALE

KW - country of origin labeling

KW - ingredient labeling

UR - http://www.scopus.com/inward/record.url?scp=84963865299&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84963865299&partnerID=8YFLogxK

U2 - 10.1080/08974438.2015.1110548

DO - 10.1080/08974438.2015.1110548

M3 - Article

AN - SCOPUS:84963865299

SP - 1

EP - 17

JO - Journal of International Food and Agribusiness Marketing

JF - Journal of International Food and Agribusiness Marketing

SN - 0897-4438

ER -