Why customer participation matters

Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh

Research output: Contribution to journalArticlepeer-review

31 Scopus citations
Original languageEnglish (US)
Pages (from-to)81-88
Number of pages8
JournalMIT Sloan Management Review
Volume55
Issue number2
StatePublished - Dec 1 2014

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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