Why customer participation matters

Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh

Research output: Contribution to journal › Article › peer-review

ASJC Scopus subject areas

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title = "Why customer participation matters",

author = "Omar Merlo and Eisingerich, {Andreas B.} and Seigyoung Auh",

year = "2014",

month = dec,

language = "English (US)",

volume = "55",

pages = "81--88",

journal = "MIT Sloan Management Review",

issn = "1532-9194",

publisher = "Massachusetts Institute of Technology",

number = "2",

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