Why consumers buy green

Nicole Darnall, Cerys Ponting, Diego A. Vazquez-Brust

Research output: Chapter in Book/Report/Conference proceedingChapter

21 Scopus citations

Abstract

Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy green products. While previous research on the topic has generally examined green consumption related to a single product label, numerous questions exist about why consumers choose various green products and services. We address these concerns by examining individuals’ actual green consumption as it relates to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These relationships are studied for a sample of more than 1,200 UK residents using multiple regression techniques. We show that individuals’ total green consumption is related to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These findings have important implications to policy-makers and businesses alike as greater efforts are made to encourage more widespread green consumption.

Original languageEnglish (US)
Title of host publicationGreen Growth
Subtitle of host publicationManaging the Transition to a Sustainable Economy: Learning by Doing in East Asia and Europe
PublisherSpringer Netherlands
Pages287-308
Number of pages22
ISBN (Electronic)9789400744172
ISBN (Print)9789400744165
DOIs
StatePublished - Jan 1 2012

Keywords

  • Eco-label
  • Environmental knowledge
  • Green consumerism
  • Green consumption
  • Green purchasing
  • Trust

ASJC Scopus subject areas

  • Environmental Science(all)

Fingerprint Dive into the research topics of 'Why consumers buy green'. Together they form a unique fingerprint.

Cite this