When your app is under the spotlight

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Due to the nature of apps as experience goods and the vast product space, new product discovery in the mobile app market has become a very salient problem for developers and consumers. Our paper investigates developers’ best response to the platform’s recommendation, where the featured apps enjoy a reduction in search cost and an endorsement of quality for a limited period of time. Specifically, we consider three response options available to the developers: releasing a version update, increasing price, and decreasing price. We find that only the price decrease strategy has a positive effect on sales during the featuring window, while the effect of the price increase and version update strategy is not significant.

Original languageEnglish (US)
Title of host publicationInternetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers
PublisherSpringer Verlag
Pages110-116
Number of pages7
Volume296
ISBN (Print)9783319696430
DOIs
Publication statusPublished - Jan 1 2017
Event15th Annual Workshop on e-Business, WeB 2016 - Dublin, Ireland
Duration: Dec 10 2016Dec 10 2016

Publication series

NameLecture Notes in Business Information Processing
Volume296
ISSN (Print)1865-1348

Other

Other15th Annual Workshop on e-Business, WeB 2016
CountryIreland
CityDublin
Period12/10/1612/10/16

    Fingerprint

Keywords

  • Mobile app market
  • Platform recommendation
  • Product discovery
  • Search cost
  • Signaling strategy

ASJC Scopus subject areas

  • Management Information Systems
  • Control and Systems Engineering
  • Business and International Management
  • Information Systems
  • Modeling and Simulation
  • Information Systems and Management

Cite this

Liang, C., Shi, Z., & Santanam, R. (2017). When your app is under the spotlight. In Internetworked World - 15th Workshop on e- Business, WeB 2016, Revised Selected Papers (Vol. 296, pp. 110-116). (Lecture Notes in Business Information Processing; Vol. 296). Springer Verlag. https://doi.org/10.1007/978-3-319-69644-7_11