When does (Mis)Fit in customer orientation matter for frontline employees' job satisfaction and performance?

Bulent Menguc, Sei Auh, Constantine S. Katsikeas, Yeon Sung Jung

    Research output: Contribution to journalArticle

    27 Citations (Scopus)

    Abstract

    The role of coworkers' customer orientation (CO) in influencing an employee's CO has received sparse attention in the literature. This research serves two purposes. First, the study draws on person-group fit theory to develop and test a model of a frontline employee's CO relative to that of his or her coworkers as well as the effects of CO (mis)fit on job satisfaction and service performance through coworker relationship quality. Second, the authors propose three workgroup characteristics - group size, service climate strength, and leader-member exchange differentiation - that they expect to mitigate the (negative) positive effect of employee-coworker CO (mis)fit on coworker relationship quality. Data collected in a multirespondent (i.e., frontline employees and supervisors) longitudinal research design indicate that as group size increases, service climate becomes stronger, and group leaders develop different exchange relationships with employees, the inherently (negative) positive role of employee-coworker CO (mis)fit in influencing coworker relationship quality diminishes. Furthermore, coworker relationship quality fully mediates the associations of employee-coworker CO (mis)fit with job satisfaction and service performance. The authors close with a discussion of the theoretical and practical implications of the boundary conditions of CO (mis)fit.

    Original languageEnglish (US)
    Pages (from-to)65-83
    Number of pages19
    JournalJournal of Marketing
    Volume80
    Issue number1
    DOIs
    StatePublished - Jan 1 2016

    Fingerprint

    Frontline employees
    Customer orientation
    Job satisfaction
    Job performance
    Employees
    Relationship quality
    Group size
    Service climate
    Service performance
    Supervisors
    Research design
    Exchange relationships
    Longitudinal research
    Leader-member exchange
    Boundary conditions

    Keywords

    • (mis)fit
    • Coworker relationship quality
    • Customer orientation
    • Person-group fit theory

    ASJC Scopus subject areas

    • Business and International Management
    • Economics and Econometrics
    • Marketing

    Cite this

    When does (Mis)Fit in customer orientation matter for frontline employees' job satisfaction and performance? / Menguc, Bulent; Auh, Sei; Katsikeas, Constantine S.; Jung, Yeon Sung.

    In: Journal of Marketing, Vol. 80, No. 1, 01.01.2016, p. 65-83.

    Research output: Contribution to journalArticle

    Menguc, Bulent ; Auh, Sei ; Katsikeas, Constantine S. ; Jung, Yeon Sung. / When does (Mis)Fit in customer orientation matter for frontline employees' job satisfaction and performance?. In: Journal of Marketing. 2016 ; Vol. 80, No. 1. pp. 65-83.
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