TY - JOUR
T1 - Web presence of an integrated delivery system at year one
T2 - Lessons learned
AU - Ong, Kenneth R.
AU - Kingham, Bernadette
AU - Sotiridy, Kate
AU - Kaufman, David
AU - Polkowski, Michelle
AU - Schofield, John
N1 - Funding Information:
This article was published as part of a supplement financially supported with an educational grant from Vifor Fresenius Medical Care Renal Pharma and AstraZeneca with no influence on its content.
PY - 2003/4/1
Y1 - 2003/4/1
N2 - The log analysis of a web site can be used to guide performance improvement. Log analysis identifies which resources on a website are often accessed and those that are not. A log analysis can provide cost justification for a corporate web presence. We describe the log analysis of a large integrated delivery system in New York City from its launch May 1, 2001, through April 30, 2002. During this first year there were 428 753 sessions with 1 322 153 page views. An analysis of page views, exclusive of the default home page, revealed that the pages most frequently visited were related to job opportunities (22.4%, 120 086 of 428 753), general information ('About') (8.5%, 45 355), St. Vincent's Hospital Manhattan (8.3%, 44 630), graduate medical education and allied health (8.1%, 43 317), facilities (7.2%, 38 677), web site search (6.4%, 34 322), and physician finder (4.3%, 22 910). The web site facilitated 1,980 online job applications. Health information received 15 356 page views from 1793 visits. The re-design of the site for year 2 promoted the more frequently selected links, flattened the navigational architecture, and enabled access to all web pages within two to three mouse clicks of the home page. Lessons learned in the process of developing and maintaing a health care organization web site are shared in the case study.
AB - The log analysis of a web site can be used to guide performance improvement. Log analysis identifies which resources on a website are often accessed and those that are not. A log analysis can provide cost justification for a corporate web presence. We describe the log analysis of a large integrated delivery system in New York City from its launch May 1, 2001, through April 30, 2002. During this first year there were 428 753 sessions with 1 322 153 page views. An analysis of page views, exclusive of the default home page, revealed that the pages most frequently visited were related to job opportunities (22.4%, 120 086 of 428 753), general information ('About') (8.5%, 45 355), St. Vincent's Hospital Manhattan (8.3%, 44 630), graduate medical education and allied health (8.1%, 43 317), facilities (7.2%, 38 677), web site search (6.4%, 34 322), and physician finder (4.3%, 22 910). The web site facilitated 1,980 online job applications. Health information received 15 356 page views from 1793 visits. The re-design of the site for year 2 promoted the more frequently selected links, flattened the navigational architecture, and enabled access to all web pages within two to three mouse clicks of the home page. Lessons learned in the process of developing and maintaing a health care organization web site are shared in the case study.
KW - Hospitals
KW - Internet
KW - Medical informatics
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U2 - 10.1016/S1386-5056(02)00125-9
DO - 10.1016/S1386-5056(02)00125-9
M3 - Article
C2 - 12706178
AN - SCOPUS:0037387950
SN - 1386-5056
VL - 70
SP - 11
EP - 18
JO - International Journal of Medical Informatics
JF - International Journal of Medical Informatics
IS - 1
ER -