Voluntary food labeling: The additive effect of "free from" labels and region of origin

Carola Grebitus, Anne O. Peschel, Renee Hughner

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

This study analyzes the effect of voluntary food labeling, with focus on genetically modified organisms (GMO), pesticide usage, and region of origin. We focus on Medjool dates because though U.S. production of this crop has rapidly grown in recent years, no research exists related to consumers' preferences and WTP for this crop. We conducted online choice experiments with a sample of over 1,400 consumers from the U.S. to determine WTP for production and region of origin labeling accounting for simultaneous versus individual labeling. Results indicate consumers prefer dates grown in Arizona over dates not labeled for region of origin. Also, pesticide-free and GMO-free dates are preferred, with pesticide-free having a larger impact on choices. Furthermore, accounting for interactions between these two labels reveals that they can be considered subadditive in that labeling the product with both designations reduces WTP relative to "pesticide-free" labeling only. [EconLit citations: M31, Q13]

Original languageEnglish (US)
JournalAgribusiness
DOIs
StateAccepted/In press - Jan 1 2018

Fingerprint

Food Labeling
food labeling
additive effect
Pesticides
pesticides
Genetically Modified Organisms
food
pesticide
genetically modified organism
genetically modified organisms
Product Labeling
product labeling
consumer preferences
crop
crop production
experiment
interaction
effect
labelling
Food labeling

ASJC Scopus subject areas

  • Food Science
  • Geography, Planning and Development
  • Animal Science and Zoology
  • Agronomy and Crop Science
  • Economics and Econometrics

Cite this

Voluntary food labeling : The additive effect of "free from" labels and region of origin. / Grebitus, Carola; Peschel, Anne O.; Hughner, Renee.

In: Agribusiness, 01.01.2018.

Research output: Contribution to journalArticle

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