Visual rhetoric in the curriculum pedagogy for a multimodal workplace

Research output: Contribution to journalArticle

21 Citations (Scopus)

Abstract

A survey of BizCom listserv subscribers suggests that visual rhetoric receives relatively little attention within business communication curricula. Results indicate that programs typically do not require a course in visual rhetoric, and on average, 20% or less of teaching in undergraduate courses is dedicated to visual communication. The findings suggest that business communication curricula may not adequately prepare students for the multimodal communication tasks they are likely to encounter in the workplace, particularly those tasks that rely on knowledge of visual rhetoric. Possible solutions include adding courses, integrating visual communication more deeply into existing courses, contextualizing existing design projects to ensure they are more than software exercises, and incorporating visual communication into other typical course projects.

Original languageEnglish (US)
Pages (from-to)318-333
Number of pages16
JournalBusiness Communication Quarterly
Volume68
Issue number3
DOIs
StatePublished - Sep 2005
Externally publishedYes

Fingerprint

Work Place
Visual Communication
Pedagogy
Curriculum
Visual Rhetoric
Visual rhetoric
Work place
Visual communication
Business Communication
Communication Curriculum
Business communication
Undergraduate
Software
Teaching
Multimodal Communication
Listserv
Exercise
Communication

Keywords

  • Multimodal literacy
  • Pedagogy
  • Visual communication
  • Visual literacy
  • Visual rhetoric

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Economics, Econometrics and Finance (miscellaneous)

Cite this

Visual rhetoric in the curriculum pedagogy for a multimodal workplace. / Brumberger, Eva.

In: Business Communication Quarterly, Vol. 68, No. 3, 09.2005, p. 318-333.

Research output: Contribution to journalArticle

@article{833e3a79df8844a98c4b5b42664a349c,
title = "Visual rhetoric in the curriculum pedagogy for a multimodal workplace",
abstract = "A survey of BizCom listserv subscribers suggests that visual rhetoric receives relatively little attention within business communication curricula. Results indicate that programs typically do not require a course in visual rhetoric, and on average, 20{\%} or less of teaching in undergraduate courses is dedicated to visual communication. The findings suggest that business communication curricula may not adequately prepare students for the multimodal communication tasks they are likely to encounter in the workplace, particularly those tasks that rely on knowledge of visual rhetoric. Possible solutions include adding courses, integrating visual communication more deeply into existing courses, contextualizing existing design projects to ensure they are more than software exercises, and incorporating visual communication into other typical course projects.",
keywords = "Multimodal literacy, Pedagogy, Visual communication, Visual literacy, Visual rhetoric",
author = "Eva Brumberger",
year = "2005",
month = "9",
doi = "10.1177/1080569905278863",
language = "English (US)",
volume = "68",
pages = "318--333",
journal = "Business and Professional Communication Quarterly",
issn = "2329-4906",
publisher = "Sage Publications",
number = "3",

}

TY - JOUR

T1 - Visual rhetoric in the curriculum pedagogy for a multimodal workplace

AU - Brumberger, Eva

PY - 2005/9

Y1 - 2005/9

N2 - A survey of BizCom listserv subscribers suggests that visual rhetoric receives relatively little attention within business communication curricula. Results indicate that programs typically do not require a course in visual rhetoric, and on average, 20% or less of teaching in undergraduate courses is dedicated to visual communication. The findings suggest that business communication curricula may not adequately prepare students for the multimodal communication tasks they are likely to encounter in the workplace, particularly those tasks that rely on knowledge of visual rhetoric. Possible solutions include adding courses, integrating visual communication more deeply into existing courses, contextualizing existing design projects to ensure they are more than software exercises, and incorporating visual communication into other typical course projects.

AB - A survey of BizCom listserv subscribers suggests that visual rhetoric receives relatively little attention within business communication curricula. Results indicate that programs typically do not require a course in visual rhetoric, and on average, 20% or less of teaching in undergraduate courses is dedicated to visual communication. The findings suggest that business communication curricula may not adequately prepare students for the multimodal communication tasks they are likely to encounter in the workplace, particularly those tasks that rely on knowledge of visual rhetoric. Possible solutions include adding courses, integrating visual communication more deeply into existing courses, contextualizing existing design projects to ensure they are more than software exercises, and incorporating visual communication into other typical course projects.

KW - Multimodal literacy

KW - Pedagogy

KW - Visual communication

KW - Visual literacy

KW - Visual rhetoric

UR - http://www.scopus.com/inward/record.url?scp=24944469620&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=24944469620&partnerID=8YFLogxK

U2 - 10.1177/1080569905278863

DO - 10.1177/1080569905278863

M3 - Article

VL - 68

SP - 318

EP - 333

JO - Business and Professional Communication Quarterly

JF - Business and Professional Communication Quarterly

SN - 2329-4906

IS - 3

ER -