Visual intelligence and mood in visual communication design

Research output: Contribution to journalArticle

Abstract

Human-centered design approaches are intended to provide designers with tools to improve the interaction between design objects and their human users. Often, the design principles of these approaches try to cover broad human requirements, but not particular human differences relevant to use and communication. This paper is a study of visual intelligence and mood as two of the major hypothesized human differences for visual communication design. Evidence shows that visual intelligence predicts adequate interaction patterns and that two dimensions of mood -high tense arousal and anger/frustration -negatively affect the interaction with visual information. The data also suggests that mood change might be negatively associated with interaction experience, showing that mood effects have the potential to be used as a measurement of interaction design quality.

Original languageEnglish (US)
Pages (from-to)47-57
Number of pages11
JournalInformation Design Journal
Volume20
Issue number1
DOIs
StatePublished - Oct 2 2013
Externally publishedYes

Fingerprint

visual communication
mood
intelligence
interaction
interaction pattern
frustration
anger
communication
evidence
experience

Keywords

  • Adequate interaction patterns
  • Human factors
  • Mood
  • Visual communication design
  • Visual intelligence

ASJC Scopus subject areas

  • Library and Information Sciences

Cite this

Visual intelligence and mood in visual communication design. / Mejía, Germán Mauricio.

In: Information Design Journal, Vol. 20, No. 1, 02.10.2013, p. 47-57.

Research output: Contribution to journalArticle

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