@inbook{7d73302260aa415f9c4d99483abf84b3,
title = "Utilization of Segmental Analysis and Performance Measures",
abstract = "A mail survey of manufacturers{\textquoteright} marketing managers is used to examine the utilization of various segmental bases in marketing control and to examine the performance bases used to evaluate the segments. Respondents were found to rely most heavily on sales volume measures as opposed to profitability measures of performance.",
keywords = "Direct Cost, Indirect Cost, Order Size, Sales Volume, Segmental Analysis",
author = "Jackson, {Donald W.} and Ostrom, {Lonnie L.} and Evans, {Kenneth R.}",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-16946-0_72",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "306--309",
booktitle = "Developments in Marketing Science",
address = "United States",
}