Using quality signaling to enhance survey response rates

V. Kerry Smith, Kelli L. Larson, Abigail York

Research output: Contribution to journalArticle

Abstract

A growing body of research has found that linking products to charitable causes enhances sellers’ reputations. This paper tests with a field experiment whether the use of the option of giving to charity to signal genuine intentions in mail surveys can enhance the effectiveness of small financial incentives. We find that they do significantly increase individuals’ responsiveness to the differences in the amount of the incentives. Cash incentives lead to an approximated constant response rate. Adding the option to donate the incentive to a specific charity significantly increases the effect of the financial incentive on the likelihood of responding.

Original languageEnglish (US)
JournalApplied Economics Letters
DOIs
StateAccepted/In press - Jan 1 2019

Fingerprint

Incentives
Response rate
Charity
Financial incentives
Responsiveness
Cash
Mail survey
Field experiment
Seller

Keywords

  • charitable donations
  • quality signaling
  • Response rate

ASJC Scopus subject areas

  • Economics and Econometrics

Cite this

Using quality signaling to enhance survey response rates. / Smith, V. Kerry; Larson, Kelli L.; York, Abigail.

In: Applied Economics Letters, 01.01.2019.

Research output: Contribution to journalArticle

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