14 Scopus citations

Abstract

The rise of social media has led to an explosion in the number of possible sites users can join. However, this same profusion of social media sites has made it nearly impossible for users to actively engage in all of them simultaneously. Accordingly, users must make choices about which sites to use or to neglect. In this paper, we study users that have joined multiple sites. We study how individuals are distributed across sites, the way they select sites to join, and behavioral patterns they exhibit while selecting sites. Our study demonstrates that while users have a tendency to join the most popular or trendiest sites, this does not fully explain users' selections. We demonstrate that peer pressure also influences the decisions users make about joining emerging sites.

Original languageEnglish (US)
Title of host publicationProceedings of the 8th International Conference on Weblogs and Social Media, ICWSM 2014
PublisherThe AAAI Press
Pages635-638
Number of pages4
ISBN (Electronic)9781577356578
StatePublished - Jan 1 2014
Event8th International Conference on Weblogs and Social Media, ICWSM 2014 - Ann Arbor, United States
Duration: Jun 1 2014Jun 4 2014

Publication series

NameProceedings of the 8th International Conference on Weblogs and Social Media, ICWSM 2014

Other

Other8th International Conference on Weblogs and Social Media, ICWSM 2014
CountryUnited States
CityAnn Arbor
Period6/1/146/4/14

ASJC Scopus subject areas

  • Computer Networks and Communications

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