Use of Facebook in the US heritage accommodations sector: An exploratory study

Business & Economics

• Facebook 86%
• Accommodation 67%
• Exploratory Study 58%
• Hotels 55%
• Heritage 51%
• Heritage Tourism 48%
• Social Media 28%
• United States of America 27%
• Marketing Channels 19%
• Marketing Communications 17%
• Content Analysis 14%

Arts & Humanities

• Facebook 86%
• Hotels 72%
• Accommodation 67%
• Heritage 51%
• Heritage Tourism 43%
• Social Media 38%
• Marketing 19%
• Content Analysis 14%
• Communication 10%

Earth & Environmental Sciences

• social media 85%
• marketing 70%
• communication 25%
• analysis 9%