U.S. Citizens' representations of God and support for sustainability policies

Kathryn Johnson, Richie L. Liu, Elizabeth A. Minton, Darrell E. Bartholomew, Mark Peterson, Adam Cohen, Jeremy Kees

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

This study proposes that certain religious and spiritual beliefs-specifically, representations of God-play an indirect but influential role in cognitive processing of (1) sustainability behaviors, (2) the importance of proenvironmental policies, and (3) their willingness to vote for proenvironmental policies. Across three studies, this research investigates the role of three representations of God: (1) God as an authoritarian personified being, (2) God as a benevolent personified being, and (3) God as a mystical cosmic force. The results of Study 1 suggest that attitude toward nature mediates the relationship between these representations of God and three sustainability behaviors. Similarly, the results of Study 2 suggest that attitude tdward nature mediates the relationship between these representations of God and the importance of proenvironmental policies. In addition, the authors find self-transcendence to be an antecedent of belief in a mystical representation of God. Study 3 includes awe as an antecedent of self-transcendence and generally replicates the findings from Study 2 regarding the role of the representations of God in people's cognitive processing of their willingness to vote for proenvironmental policies.

Original languageEnglish (US)
Pages (from-to)362-378
Number of pages17
JournalJournal of Public Policy and Marketing
Volume36
Issue number2
DOIs
StatePublished - Sep 1 2017

Keywords

  • God concepts
  • Religion
  • Sustainability policy
  • Sustainable consumption

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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