Understanding vacationing motorist niche markets

Kelly J. MacKay; Kathleen Andereck; Christine Vogt

doi:10.1177/0047287502040004002

Understanding vacationing motorist niche markets

Kelly J. MacKay, Kathleen Andereck, Christine Vogt

Public Service and Community Solutions, Watts College of (WATTS)

Research output: Contribution to journal › Article › peer-review

34 Scopus citations

Abstract

This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.

Original language	English (US)
Pages (from-to)	356-363
Number of pages	8
Journal	Journal of Travel Research
Volume	40
Issue number	4
DOIs	https://doi.org/10.1177/0047287502040004002
State	Published - 2002

ASJC Scopus subject areas

Geography, Planning and Development
Transportation
Tourism, Leisure and Hospitality Management

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10.1177/0047287502040004002

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title = "Understanding vacationing motorist niche markets",

abstract = "This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.",

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AB - This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.

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JO - Journal of Travel Research

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Understanding vacationing motorist niche markets

Abstract

ASJC Scopus subject areas

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