Understanding vacationing motorist niche markets

Research output: Contribution to journalArticle

29 Citations (Scopus)

Abstract

This article builds on the travel market segmentation research by examining outdoor recreation, sightseeing, and cultural activities as tourism niche markets. Unique to this research is the replication analyses using Manitoba and Arizona as the cases. Results suggest that the nature of a vacation appears to be different across generally accepted niche markets in two distinct vacation destinations.

Original languageEnglish (US)
Pages (from-to)356-363
Number of pages8
JournalJournal of Travel Research
Volume40
Issue number4
DOIs
StatePublished - 2002

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market niche
niche
vacation destination
market segmentation
vacation
market
recreation
outdoor recreation
Tourism
travel
segmentation
tourism
Niche markets
Vacation
Cultural activities
Destination
Replication
Outdoor recreation
Market segmentation

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation

Cite this

Understanding vacationing motorist niche markets. / MacKay, Kelly J.; Andereck, Kathleen; Vogt, Christine.

In: Journal of Travel Research, Vol. 40, No. 4, 2002, p. 356-363.

Research output: Contribution to journalArticle

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