Understanding the Role of Incidental Touch in Consumer Behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter

5 Scopus citations

Original language	English (US)
Title of host publication	Sensory Marketing
Subtitle of host publication	Research on the Sensuality of Products
Publisher	Taylor and Francis
Pages	49-62
Number of pages	14
ISBN (Print)	9780203892060
DOIs	https://doi.org/10.4324/9780203892060
State	Published - Jan 1 2011

ASJC Scopus subject areas

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