Understanding the Role of Incidental Touch in Consumer Behavior

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Pages49-62
Number of pages14
ISBN (Print)9780203892060
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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