Understanding the Role of Incidental Touch in Consumer Behavior

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Pages49-62
Number of pages14
ISBN (Print)9780203892060
DOIs
StatePublished - Jan 1 2011

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Ketcham, A. (2011). Understanding the Role of Incidental Touch in Consumer Behavior. In Sensory Marketing: Research on the Sensuality of Products (pp. 49-62). Taylor and Francis. https://doi.org/10.4324/9780203892060