Understanding planners' use of meeting facility information

Christine Vogt, Wesley S. Roehl, Daniel R. Fesenmaier

Research output: Contribution to journalArticle

14 Scopus citations

Abstract

For convention centers and hotel meeting facilities to be successful in attracting meetings of businesses during the 1990s, they will need to understand how meeting planners make decisions. To better understand meeting planners' decision-making processes, this study used survey research to investigate how meeting planners use both internal and external sources of information as well as what their preferences are for receiving information about meeting facilities. Results indicated that personal sources of information, such as prior experience or the advice of others, dominate the decision-making process. Furthermore, planners prefer personalized marketing information to less personalized forms of communication. Given these inclinations, facility marketers must develop campaigns to generate positive word-of-mouth messages about their facilities in order to compete successfully.

Original languageEnglish (US)
Pages (from-to)119-130
Number of pages12
JournalJournal of Hospitality and Tourism Research
Volume17
Issue number3
DOIs
StatePublished - 1994

Keywords

  • decision making
  • facility marketing
  • information search
  • meeting planners

ASJC Scopus subject areas

  • Education
  • Tourism, Leisure and Hospitality Management

Fingerprint Dive into the research topics of 'Understanding planners' use of meeting facility information'. Together they form a unique fingerprint.

  • Cite this