Understanding Generation Y and their use of social media: A review and research agenda

Ruth Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet

Research output: Contribution to journalArticlepeer-review

779 Scopus citations

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