Tweeting the mind and Instagramming the heart: Exploring differentiated content sharing on social media

Lydia Manikonda, Venkata Vamsikrishna, Meduri Subbarao Kambhampati

Research output: Chapter in Book/Report/Conference proceedingConference contribution

18 Scopus citations

Abstract

Understanding the usage of multiple Online Social Networks (OSNs) is of significant research interest as it helps in identifying the distinguishing traits of each social media platform that contribute to its continued existence. A comparison between two OSNs is particularly useful when it is done on the representative set of users holding active accounts on both the platforms. In this research, we collected a set of users holding accounts on both Twitter and Instagram. An extensive textual and visual analysis on the media content posted by these users reveals that these platforms are indeed perceived differently at a fundamental level with Instagram engaging more of the users' heart and Twitter capturing more of their mind. These differences get reflected in the linguistic, topical and visual aspects of the user posts.

Original languageEnglish (US)
Title of host publicationProceedings of the 10th International Conference on Web and Social Media, ICWSM 2016
PublisherAAAI press
Pages639-642
Number of pages4
ISBN (Electronic)9781577357582
StatePublished - Jan 1 2016
Event10th International Conference on Web and Social Media, ICWSM 2016 - Cologne, Germany
Duration: May 17 2016May 20 2016

Publication series

NameProceedings of the 10th International Conference on Web and Social Media, ICWSM 2016

Other

Other10th International Conference on Web and Social Media, ICWSM 2016
CountryGermany
CityCologne
Period5/17/165/20/16

ASJC Scopus subject areas

  • Computer Networks and Communications

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    Manikonda, L., Vamsikrishna, V., & Kambhampati, M. S. (2016). Tweeting the mind and Instagramming the heart: Exploring differentiated content sharing on social media. In Proceedings of the 10th International Conference on Web and Social Media, ICWSM 2016 (pp. 639-642). (Proceedings of the 10th International Conference on Web and Social Media, ICWSM 2016). AAAI press.