Tweeting badges: User motivations for displaying achievement in publicly networked environments

    Research output: Contribution to journalArticle

    8 Citations (Scopus)

    Abstract

    Badge systems, a common mechanism for gamification on social media platforms, provide a way for users to present their knowledge or experience to others. This study aims to contribute to the understanding of why social media users publicize their achievements in the form of online badges. Five motivational factors for badge display in public networked environments are distinguished - self-efficacy, social incentives, networked support, passing time, and inattentive sharing - and it is suggested that different badge types are associated with different motivations. System developers are advised to consider these components in their designs, applying the elements most appropriate to the communities they serve. Comparing user motivations associated with badges shared across boundaries provides a better understanding of how online badges relate to the larger social media ecosystem.

    Original languageEnglish (US)
    Pages (from-to)93-100
    Number of pages8
    JournalCyberpsychology, Behavior, and Social Networking
    Volume18
    Issue number2
    DOIs
    StatePublished - Feb 1 2015

    Fingerprint

    Social Media
    social media
    Motivation
    Ecosystems
    Display devices
    Self Efficacy
    self-efficacy
    Ecosystem
    incentive
    community
    experience

    ASJC Scopus subject areas

    • Human-Computer Interaction
    • Applied Psychology
    • Communication
    • Computer Science Applications
    • Social Psychology

    Cite this

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    title = "Tweeting badges: User motivations for displaying achievement in publicly networked environments",
    abstract = "Badge systems, a common mechanism for gamification on social media platforms, provide a way for users to present their knowledge or experience to others. This study aims to contribute to the understanding of why social media users publicize their achievements in the form of online badges. Five motivational factors for badge display in public networked environments are distinguished - self-efficacy, social incentives, networked support, passing time, and inattentive sharing - and it is suggested that different badge types are associated with different motivations. System developers are advised to consider these components in their designs, applying the elements most appropriate to the communities they serve. Comparing user motivations associated with badges shared across boundaries provides a better understanding of how online badges relate to the larger social media ecosystem.",
    author = "Kyounghee Kwon and Alexander Halavais and Shannon Havener",
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    AU - Kwon, Kyounghee

    AU - Halavais, Alexander

    AU - Havener, Shannon

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    AB - Badge systems, a common mechanism for gamification on social media platforms, provide a way for users to present their knowledge or experience to others. This study aims to contribute to the understanding of why social media users publicize their achievements in the form of online badges. Five motivational factors for badge display in public networked environments are distinguished - self-efficacy, social incentives, networked support, passing time, and inattentive sharing - and it is suggested that different badge types are associated with different motivations. System developers are advised to consider these components in their designs, applying the elements most appropriate to the communities they serve. Comparing user motivations associated with badges shared across boundaries provides a better understanding of how online badges relate to the larger social media ecosystem.

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