Abstract
This study contributes to research on dual-process models by testing an interactive approach for explaining information-processing strategies that individuals use in travel decision-making. The interactive approach was supported with testing of independent effects in low-involvement situations and interdependent effects in high-involvement situations. Independent effects were supported by the study results for low-involvement situations indicating individuals focus on the effortless-processing mode rather than the effortful-processing mode. Interdependent effects were also supported by the study results for high-involvement situations indicating individuals use the effortless-processing cue to compensate for insufficient information of the effortful-processing cue. Independent and interdependent effects provide strong evidence that the effortless-processing mode plays a significant role in travel decision-making.
Original language | English (US) |
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Pages (from-to) | 191-212 |
Number of pages | 22 |
Journal | Annals of Tourism Research |
Volume | 40 |
Issue number | 1 |
DOIs | |
State | Published - Jan 1 2013 |
Externally published | Yes |
Keywords
- Decision-making
- Dual-process models
- Full factorial designs of experiment
- Two-memory systems
ASJC Scopus subject areas
- Development
- Tourism, Leisure and Hospitality Management