Travel information processing applying a dual-process model

Soo Hyun Jun, Christine Vogt

Research output: Contribution to journalArticle

15 Scopus citations

Abstract

This study contributes to research on dual-process models by testing an interactive approach for explaining information-processing strategies that individuals use in travel decision-making. The interactive approach was supported with testing of independent effects in low-involvement situations and interdependent effects in high-involvement situations. Independent effects were supported by the study results for low-involvement situations indicating individuals focus on the effortless-processing mode rather than the effortful-processing mode. Interdependent effects were also supported by the study results for high-involvement situations indicating individuals use the effortless-processing cue to compensate for insufficient information of the effortful-processing cue. Independent and interdependent effects provide strong evidence that the effortless-processing mode plays a significant role in travel decision-making.

Original languageEnglish (US)
Pages (from-to)191-212
Number of pages22
JournalAnnals of Tourism Research
Volume40
Issue number1
DOIs
StatePublished - Jan 1 2013
Externally publishedYes

Keywords

  • Decision-making
  • Dual-process models
  • Full factorial designs of experiment
  • Two-memory systems

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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