Transparency and accountability in mass media campaigns about organ donation: A response to Morgan and Feeley

Arts & Humanities

• Organ Donation 100%
• Mass Media 65%
• Accountability 57%
• Transparency 55%
• Determination of Death 33%
• Informed Consent 24%
• Educational Materials 16%
• Religious Controversy 15%
• Brain Death 14%
• Truthfulness 13%
• Scientific Evidence 13%
• Clerk 12%
• Decision Making 12%
• Informing 11%
• Medical Profession 11%
• Medical Care 11%
• Registration 11%
• General Public 11%
• Focus Groups 10%
• Designer 9%
• Obligation 9%
• Organs 8%
• Education 6%

Social Sciences

• organ donation 87%
• mass media 62%
• transparency 56%
• campaign 48%
• death 39%
• responsibility 35%
• informed consent 22%
• Brain Death 16%
• decision making 13%
• legal requirements 12%
• authorization 11%
• medical care 11%
• motor vehicle 10%
• evidence 9%
• obligation 8%
• profession 7%
• act 7%
• literature 4%
• Group 3%

Medicine & Life Sciences

• Mass Media 86%
• Tissue and Organ Procurement 80%
• Social Responsibility 77%
• Informed Consent 21%
• Decision Making 18%
• Brain Death 13%
• Motor Vehicles 12%
• Focus Groups 10%
• Evaluation Studies 9%
• Registries 8%