Original language | English (US) |
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Title of host publication | Handbook of Service Marketing Research |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 557-579 |
Number of pages | 23 |
ISBN (Print) | 9780857938855, 9780857938848 |
DOIs | |
State | Published - Feb 28 2014 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)