Tourists' perceptions of environmentally responsible innovations at tourism businesses

Research output: Contribution to journalArticle

62 Scopus citations

Abstract

This paper investigates tourists' perceptions of environmentally responsible practices by tourism businesses by analyzing the attitudes of tourists toward "green" innovations in tourist places. It was hypothesized that tourists who were more strongly motivated by nature-oriented experiences would perceive environmentally responsible practices as more valuable than tourists less motivated by nature-oriented experiences. The study is based on a survey of individuals who visited the Arizona Welcome Center in northeastern Arizona and the Chamber of Commerce offices in Holbrook and Springerville, Arizona. As expected, visitors with a stronger nature orientation had more positive views of environmentally responsible practices by tourism businesses than tourists not nature-oriented. They felt such innovations are important and valuable.

Original languageEnglish (US)
Pages (from-to)489-499
Number of pages11
JournalJournal of Sustainable Tourism
Volume17
Issue number4
DOIs
StatePublished - Jul 1 2009

Keywords

  • Environment
  • Nature-based tourism
  • Responsible tourism
  • Visitor attitudes

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Fingerprint Dive into the research topics of 'Tourists' perceptions of environmentally responsible innovations at tourism businesses'. Together they form a unique fingerprint.

  • Cite this