旅游与非物质文化保护:女书文化保护的居民视角

Translated title of the contribution: Tourism and conserving intangible cultural heritage: Residents’ perspectives on protecting the nüshu female script

Wenbin Luo, Yulian Lu, Dallen J. Timothy, Xiaolin Zang

Research output: Contribution to journalArticlepeer-review

Abstract

Combining intangible cultural heritage (ICH) with tourism is one way of protecting living culture, and community residents have long been the most important stakeholders in these efforts. This paper explores the relationship between residents’ role in heritage conservation and heritage tourism and determines a means of protecting ICH by introducing a Theory of Planned Behavior (TPB) model and data from a survey and field interviews in Jiangyong, China. The results show that inhabitants’ behavioral attitudes, subjective norms and perceptual behavior control for conserving Nüshu (an ancient and unique women’s written language) have a significant impact on intentions to protect this ICH. The external pressure of subjective norms is more important than any other factor. The sustainable development of tourism and the protection of ICH are complementary, and community involvement is critical for sustaining ICH and developing heritage tourism. Finally, the study highlights several managerial implications.

Translated title of the contributionTourism and conserving intangible cultural heritage: Residents’ perspectives on protecting the nüshu female script
Original languageChinese (Traditional)
JournalJournal of China Tourism Research
DOIs
StateAccepted/In press - 2022

Keywords

  • community-based tourism
  • empowerment
  • gendered heritage
  • Intangible heritage
  • nüshu

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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