Top managers and TQM success: One more look after all these years

Thomas Y. Choi, Orlando C. Behling

Research output: Contribution to journalArticle

93 Scopus citations


Few authors who attempt to explain the recent problems of total quality management (TQM) pay much attention to the ways in which the attitudes of top managers affect the quality of such programs, even though the most respected authorities on TQM have long argued that top management's leadership is key to TQM's success or failure. Our research indicates that top managers' underlying, often unspoken, orientations toward time, market, and customers affect the nature of their firms' TQM programs.

Original languageEnglish (US)
Pages (from-to)37-47
Number of pages11
JournalAcademy of Management Executive
Issue number1
StatePublished - Feb 1 1997
Externally publishedYes


ASJC Scopus subject areas

  • Marketing

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