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To JM on its 75th anniversary
Ruth N. Bolton
Marketing
Research output
:
Contribution to journal
›
Review article
›
peer-review
9
Scopus citations
Overview
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Business & Economics
Marketing
100%
Managers
25%
Sales Force Management
21%
Business-to-business Marketing
19%
Knowledge Dissemination
18%
Marketing Orientation
17%
Research Priorities
17%
Marketing Information
17%
Marketing Capabilities
16%
Product Management
16%
Network Effects
14%
Social Networks
14%
Brand Equity
14%
Market Research
13%
Mindset
13%
New Product Development
12%
Consumer Behaviour
11%
Innovation
10%