The value of online friends: Networked resources via social network sites

Michael A. Stefanone, Kyounghee Kwon, Derek Lackaff

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

This study investigated the instrumental value of resources embedded in online social networks. Forty-nine primary participants solicited a total of 588 secondary participants who were asked to complete a modest task. Approximately 16 percent of all secondary participants responded (N=98) to the request. 8.5 percent of weak ties responded and strong ties were about three times more likely to respond. Perceived reciprocity, contact frequency and a composite measure of tie strength were all positively related to enacted support.

Original languageEnglish (US)
JournalFirst Monday
Volume16
Issue number2
DOIs
StatePublished - Feb 7 2011
Externally publishedYes

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Computer Networks and Communications

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