Abstract
This study investigated the instrumental value of resources embedded in online social networks. Forty-nine primary participants solicited a total of 588 secondary participants who were asked to complete a modest task. Approximately 16 percent of all secondary participants responded (N=98) to the request. 8.5 percent of weak ties responded and strong ties were about three times more likely to respond. Perceived reciprocity, contact frequency and a composite measure of tie strength were all positively related to enacted support.
Original language | English (US) |
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Journal | First Monday |
Volume | 16 |
Issue number | 2 |
DOIs | |
State | Published - Feb 7 2011 |
Externally published | Yes |
ASJC Scopus subject areas
- Human-Computer Interaction
- Computer Networks and Communications