The Validity of Choice Dilemma Response Scales

Jerold L. Hale; Franklin J. Boster; Paul A. Mongeau

doi:10.1080/08934219109367518

The Validity of Choice Dilemma Response Scales

Jerold L. Hale, Franklin J. Boster, Paul A. Mongeau

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Abstract

Most choice shift research uses choice dilemma items as stimuli with an “odds of success” response scale. This research shows that the odds scale produces substantial measurement error while a Likert response scale for choice dilemma items does not. The implications of these findings for past and future choice shift research is discussed.

Original language	English (US)
Pages (from-to)	30-34
Number of pages	5
Journal	Communication Reports
Volume	4
Issue number	1
DOIs	https://doi.org/10.1080/08934219109367518
State	Published - Jan 1 1991
Externally published	Yes

ASJC Scopus subject areas

Education
Communication
Language and Linguistics
Linguistics and Language

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10.1080/08934219109367518

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title = "The Validity of Choice Dilemma Response Scales",

abstract = "Most choice shift research uses choice dilemma items as stimuli with an “odds of success” response scale. This research shows that the odds scale produces substantial measurement error while a Likert response scale for choice dilemma items does not. The implications of these findings for past and future choice shift research is discussed.",

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The Validity of Choice Dilemma Response Scales

Abstract

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