The Use of Public Language in Strategy: A Multidisciplinary Review and Research Agenda

He Gao, Tieying Yu, Albert A. Cannella

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

We review the literature on public language used as a strategic tool to engage stakeholders and competitors. We define public language as words and text issued by an organization with specific strategic intent. Our review classifies studies into four typical settings for the strategic use of public language: entrepreneurial, image threatening, financial, and competitive. Our review highlights the disparate theoretical backdrops across the four settings coupled with very limited prior attempts to integrate across these settings. We propose an integrated model that synthesizes the antecedents, consequences, and contingencies of the strategic use of public language and highlight several knowledge gaps. We end with a discussion of promising directions for future research.

Original languageEnglish (US)
Pages (from-to)21-54
Number of pages34
JournalJournal of Management
Volume42
Issue number1
DOIs
StatePublished - Jan 1 2016

Fingerprint

Language
Research agenda
Knowledge gap
Integrated model
Strategic intent
Stakeholders
Contingency
Competitors

Keywords

  • competitor
  • impression management
  • language
  • signal
  • stakeholder

ASJC Scopus subject areas

  • Strategy and Management
  • Finance

Cite this

The Use of Public Language in Strategy : A Multidisciplinary Review and Research Agenda. / Gao, He; Yu, Tieying; Cannella, Albert A.

In: Journal of Management, Vol. 42, No. 1, 01.01.2016, p. 21-54.

Research output: Contribution to journalArticle

Gao, He ; Yu, Tieying ; Cannella, Albert A. / The Use of Public Language in Strategy : A Multidisciplinary Review and Research Agenda. In: Journal of Management. 2016 ; Vol. 42, No. 1. pp. 21-54.
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