The Upside of the Long Campaign: How Presidential Elections Engage the Electorate

Kim Fridkin, Patrick Kenney, Amanda Wintersieck, Jill Carle

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

We theorize that the “long campaign” provides the impetus to motivate people to engage in campaign politics. We rely on panel survey data from the Cooperative Campaign Analysis Project to evaluate the impact of a long presidential campaign on citizens’ political engagement. The panel provides us unique leverage to render the analysis fully dynamic and to minimize endogeneity issues because we determine temporal order for key concepts. We find that campaign contacts occurring during the primary significantly increase participation in the general election. We also find that exposure to advertisements during primaries translates to higher levels of voter engagement in the fall campaign. We demonstrate that attitudes toward primary and general election candidates are strongly related to voters’ engagement in the fall campaign. Finally, we are able to explain how contacts, campaign information, and citizen attitudes toward candidates shape changes in levels of engagement across the primary and general election campaigns.

Original languageEnglish (US)
Pages (from-to)186-223
Number of pages38
JournalAmerican Politics Research
Volume45
Issue number2
DOIs
StatePublished - Mar 1 2017

Fingerprint

presidential election
campaign
candidacy
election
contact
citizen
election campaign
voter
participation
politics

Keywords

  • political engagement
  • presidential campaigns
  • primaries

ASJC Scopus subject areas

  • Sociology and Political Science

Cite this

The Upside of the Long Campaign : How Presidential Elections Engage the Electorate. / Fridkin, Kim; Kenney, Patrick; Wintersieck, Amanda; Carle, Jill.

In: American Politics Research, Vol. 45, No. 2, 01.03.2017, p. 186-223.

Research output: Contribution to journalArticle

@article{49bf510a6cd049d488018830116d2fbe,
title = "The Upside of the Long Campaign: How Presidential Elections Engage the Electorate",
abstract = "We theorize that the “long campaign” provides the impetus to motivate people to engage in campaign politics. We rely on panel survey data from the Cooperative Campaign Analysis Project to evaluate the impact of a long presidential campaign on citizens’ political engagement. The panel provides us unique leverage to render the analysis fully dynamic and to minimize endogeneity issues because we determine temporal order for key concepts. We find that campaign contacts occurring during the primary significantly increase participation in the general election. We also find that exposure to advertisements during primaries translates to higher levels of voter engagement in the fall campaign. We demonstrate that attitudes toward primary and general election candidates are strongly related to voters’ engagement in the fall campaign. Finally, we are able to explain how contacts, campaign information, and citizen attitudes toward candidates shape changes in levels of engagement across the primary and general election campaigns.",
keywords = "political engagement, presidential campaigns, primaries",
author = "Kim Fridkin and Patrick Kenney and Amanda Wintersieck and Jill Carle",
year = "2017",
month = "3",
day = "1",
doi = "10.1177/1532673X16677278",
language = "English (US)",
volume = "45",
pages = "186--223",
journal = "American Politics Research",
issn = "1532-673X",
publisher = "SAGE Publications Inc.",
number = "2",

}

TY - JOUR

T1 - The Upside of the Long Campaign

T2 - How Presidential Elections Engage the Electorate

AU - Fridkin, Kim

AU - Kenney, Patrick

AU - Wintersieck, Amanda

AU - Carle, Jill

PY - 2017/3/1

Y1 - 2017/3/1

N2 - We theorize that the “long campaign” provides the impetus to motivate people to engage in campaign politics. We rely on panel survey data from the Cooperative Campaign Analysis Project to evaluate the impact of a long presidential campaign on citizens’ political engagement. The panel provides us unique leverage to render the analysis fully dynamic and to minimize endogeneity issues because we determine temporal order for key concepts. We find that campaign contacts occurring during the primary significantly increase participation in the general election. We also find that exposure to advertisements during primaries translates to higher levels of voter engagement in the fall campaign. We demonstrate that attitudes toward primary and general election candidates are strongly related to voters’ engagement in the fall campaign. Finally, we are able to explain how contacts, campaign information, and citizen attitudes toward candidates shape changes in levels of engagement across the primary and general election campaigns.

AB - We theorize that the “long campaign” provides the impetus to motivate people to engage in campaign politics. We rely on panel survey data from the Cooperative Campaign Analysis Project to evaluate the impact of a long presidential campaign on citizens’ political engagement. The panel provides us unique leverage to render the analysis fully dynamic and to minimize endogeneity issues because we determine temporal order for key concepts. We find that campaign contacts occurring during the primary significantly increase participation in the general election. We also find that exposure to advertisements during primaries translates to higher levels of voter engagement in the fall campaign. We demonstrate that attitudes toward primary and general election candidates are strongly related to voters’ engagement in the fall campaign. Finally, we are able to explain how contacts, campaign information, and citizen attitudes toward candidates shape changes in levels of engagement across the primary and general election campaigns.

KW - political engagement

KW - presidential campaigns

KW - primaries

UR - http://www.scopus.com/inward/record.url?scp=85012890038&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85012890038&partnerID=8YFLogxK

U2 - 10.1177/1532673X16677278

DO - 10.1177/1532673X16677278

M3 - Article

AN - SCOPUS:85012890038

VL - 45

SP - 186

EP - 223

JO - American Politics Research

JF - American Politics Research

SN - 1532-673X

IS - 2

ER -