The strategic marketing audit: An adoption/utilization perspective

Research output: Contribution to journalReview article

15 Scopus citations
Original languageEnglish (US)
Number of pages1
JournalJournal of Business Strategy
Volume6
Issue number4
DOIs
StatePublished - Feb 1 1986

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

Cite this