The strategic marketing audit: An adoption/utilization perspective

Research output: Contribution to journalReview articlepeer-review

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)88
Number of pages1
JournalJournal of Business Strategy
Volume6
Issue number4
DOIs
StatePublished - Feb 1 1986

ASJC Scopus subject areas

  • Management Information Systems
  • Strategy and Management

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