The social image of smokeless tobacco use in three different types of teenagers

Laurie Chassin, Clark Presson, Steven J. Sherman, Suzanne Margolis

Research output: Contribution to journalArticle

23 Scopus citations


The current study used an unobtrusive methodology to describe the social image associated with smokeless tobacco use and with cigarette smoking in three "types" of teenage models-an athlete, a cowboy, and an average teenager. As in previous research, the social image associated with smokeless tobacco use was more positive than that associated with cigarette smoking, suggesting that adopting smokeless tobacco use may have perceived social image benefits for adolescent males. The image conveyed by smokeless tobacco use was similar across the three different types of adolescent. Relations between social image factors and tobacco use behavior were examined, and implications for tobacco use prevention are discussed.

Original languageEnglish (US)
Pages (from-to)107-112
Number of pages6
JournalAddictive Behaviors
Issue number1
Publication statusPublished - 1988


ASJC Scopus subject areas

  • Psychiatry and Mental health
  • Clinical Psychology

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