Abstract
Especially in the U.S., people like to think that solving problems just requires finding the proper " silver bullet." Such fixes are not sustainable. Any utility company wanting sustainable long-term savings in personal energy demand requires a more thorough commitment that might be referred to as " head" (education), " heart" (motivation), and " hands" (action).
Original language | English (US) |
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Pages (from-to) | 72-78 |
Number of pages | 7 |
Journal | Electricity Journal |
Volume | 23 |
Issue number | 8 |
DOIs | |
State | Published - Oct 1 2010 |
ASJC Scopus subject areas
- Business and International Management
- Energy (miscellaneous)
- Management of Technology and Innovation
- Law