The scoop on Ben & Jerry's Inc. An examination of corporate social responsibility

Bryan S. Dennis, Christopher Neck, Michael G. Goldsby

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry's to ascertain whether or not these actions are indeed socially responsible in nature.

Original languageEnglish (US)
Pages (from-to)387-393
Number of pages7
JournalJournal of Managerial Psychology
Volume13
DOIs
StatePublished - Aug 1 1998
Externally publishedYes

Keywords

  • Corporate image
  • Media
  • Social responsibility

ASJC Scopus subject areas

  • Social Psychology
  • Applied Psychology
  • Management Science and Operations Research
  • Organizational Behavior and Human Resource Management

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