We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry's to ascertain whether or not these actions are indeed socially responsible in nature.
- Corporate image
- Social responsibility
ASJC Scopus subject areas
- Social Psychology
- Applied Psychology
- Management Science and Operations Research
- Organizational Behavior and Human Resource Management