Abstract
We attempt to go beyond media representations as we explore the following question: Is Ben & Jerry′s Inc. a socially responsible organization? This exploration includes a description of the concept of corporate social responsibility, and an investigation of some specific actions by Ben & Jerry's to ascertain whether or not these actions are indeed socially responsible in nature.
Original language | English (US) |
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Pages (from-to) | 387-393 |
Number of pages | 7 |
Journal | Journal of Managerial Psychology |
Volume | 13 |
DOIs | |
State | Published - Aug 1 1998 |
Externally published | Yes |
Keywords
- Corporate image
- Media
- Social responsibility
ASJC Scopus subject areas
- Social Psychology
- Applied Psychology
- Management Science and Operations Research
- Organizational Behavior and Human Resource Management