The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany

Carola Grebitus; Bodo Steiner; Michele Veeman

doi:10.1016/j.foodpol.2014.06.011

The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany

Carola Grebitus, Bodo Steiner, Michele Veeman

Agribusiness, Morrison School of

Research output: Contribution to journal › Article › peer-review

83 Scopus citations

Abstract

This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess the impact of these individual-specific characteristics on German consumers' choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.

Original language	English (US)
Pages (from-to)	84-91
Number of pages	8
Journal	Food Policy
Volume	52
DOIs	https://doi.org/10.1016/j.foodpol.2014.06.011
State	Published - 2015

Keywords

Carbon footprint
Ecological
Environmental sustainability
Mixed logit
Rokeach Value Survey

ASJC Scopus subject areas

Food Science
Development
Sociology and Political Science
Economics and Econometrics
Management, Monitoring, Policy and Law

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10.1016/j.foodpol.2014.06.011

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abstract = "This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess the impact of these individual-specific characteristics on German consumers' choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.",

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AB - This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess the impact of these individual-specific characteristics on German consumers' choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers' value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.

KW - Carbon footprint

KW - Ecological

KW - Environmental sustainability

KW - Mixed logit

KW - Rokeach Value Survey

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The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: Insights from Germany

Abstract

Keywords

ASJC Scopus subject areas

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