The role of organizational identity and public service motivation in workplace giving decisions

Workplace giving campaigns have increased in prominence and magnitude in recent years. Organizations across all sectors frequently ask employees to voluntarily donate either directly or through payroll deduction. To date, there has been little research that explores how employee attributes, including motivational bases, affect voluntary participation in workplace giving campaigns. There are two research questions we seek to answer. First, is an employee's public service motivation (PSM) positively related to the amount donated in the workplace? Second, does an employee's level of organizational identification (OI) moderate the effect of PSM on workplace giving? The findings suggest that both PSM and OI have significant direct effects on employee giving. Furthermore, we find evidence that PSM is conditioned by OI as a moderator with respect to employee giving in workplace campaigns.