Abstract
Is it possible to transform a national image from Japan, Inc. to Green, Inc.? At the beginning of the 1990s, Japanese corporations were widely accused for the role they played in environmental degradation. By the end of the decade, Japanese companies were leading the world in terms of the number of companies applying for international certification of their environmental management systems. This chapter addresses this puzzle. It asks why corporate Japan has been so aggressive in the past decade in pursuing environmental management certification by the International Standard Organization (ISO)? It also considers what the implications of this trend may be for corporate Japan's environmental performance.
Original language | English (US) |
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Title of host publication | Environmental Policymaking |
Subtitle of host publication | Assessing the Use of Alternative Policy Instruments |
Publisher | State University of New York Press |
Pages | 71-96 |
Number of pages | 26 |
ISBN (Print) | 0791463478, 9780791463475 |
State | Published - 2005 |
Externally published | Yes |
ASJC Scopus subject areas
- General Social Sciences