The role of brand/cause fit in the effectiveness of cause-related marketing campaigns

John W. Pracejus, G. Douglas Olsen

Research output: Contribution to journalArticlepeer-review

249 Scopus citations

Fingerprint Dive into the research topics of 'The role of brand/cause fit in the effectiveness of cause-related marketing campaigns'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences