TY - JOUR
T1 - The road to “reader-friendly”
T2 - US newspapers and readership in the late twentieth century
AU - Thornton, Leslie
N1 - Publisher Copyright:
© 2016, © 2016 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
PY - 2016/12/31
Y1 - 2016/12/31
N2 - Readership has always been a necessary element in news transmission, but it took on added importance with journalism's widespread commercialization in the 1800s. It became an increasingly urgent issue, particularly for US newspapers, toward the end of the twentieth century. Readership was unexpectedly in steady decline and the cause didn't appear to be clearly identifiable. As readers left, the print industry pulled together to find out why—and to strategize, collaboratively, on ways to win readers back, keep the ones they still had, and attract new ones. A key focus became making content “reader-friendly.” This paper delves deep into some of the dynamics and outcomes of that time. Newspaper readership continues to decline in the early part of the twenty-first century, but readership online is on the rise. The study suggests that readership itself may not have been the problem; newspaper readership was.
AB - Readership has always been a necessary element in news transmission, but it took on added importance with journalism's widespread commercialization in the 1800s. It became an increasingly urgent issue, particularly for US newspapers, toward the end of the twentieth century. Readership was unexpectedly in steady decline and the cause didn't appear to be clearly identifiable. As readers left, the print industry pulled together to find out why—and to strategize, collaboratively, on ways to win readers back, keep the ones they still had, and attract new ones. A key focus became making content “reader-friendly.” This paper delves deep into some of the dynamics and outcomes of that time. Newspaper readership continues to decline in the early part of the twenty-first century, but readership online is on the rise. The study suggests that readership itself may not have been the problem; newspaper readership was.
KW - journalism
KW - newspapers
KW - reader-friendly
KW - readership
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U2 - 10.1080/23311886.2016.1189055
DO - 10.1080/23311886.2016.1189055
M3 - Article
AN - SCOPUS:85051432170
SN - 2331-1886
VL - 2
JO - Cogent Social Sciences
JF - Cogent Social Sciences
IS - 1
M1 - 1189055
ER -