The rise of belle from tumblr

Megan Lindsay Brown, Hanna Phifer

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

I followed Belle (@bellecosby, @bonitaapplebelle), or Hanna, from Twitter to Tumblr. Her presence on the blog was thoughtful, defiant, playful, and informed. Looking through Hanna's posts as Belle from Tumblr, she struck me as "Tumblr famous" - a type of microcelebity that uses Tumblr to connect with an audience and maintain popularity among other Tumblr users. Well before the #MeToo movement had caught fire in 2017, Hanna was ready and willing to challenge mainstream celebrity on behalf of the voiceless. On Twitter she laid out arguments to challenge the impulse to victim-blame when sexual assault survivors do go public challenging the impulse to victim-blame when sexual assault survivors do go public. This chapter traces how Belle's online community was an opportunity for relationally understanding herself and expressing her identity to specific Tumblr networks, among like-minded peers that also confront social issues.

Original languageEnglish (US)
Title of host publicationMicrocelebrity Around the Globe
Subtitle of host publicationApproaches to Cultures of Internet Fame
PublisherEmerald Group Publishing Ltd.
Pages121-130
Number of pages10
ISBN (Electronic)9781787567498
ISBN (Print)9781787567504
DOIs
StatePublished - Nov 19 2018

Keywords

  • Black activism
  • Racism
  • Sexual assault
  • Tumblr
  • US

ASJC Scopus subject areas

  • Social Sciences(all)
  • Computer Science(all)

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