TY - JOUR
T1 - The Rhetoric Of Architecture
T2 - A Semiotic Approach
AU - Hattenhauer, Darryl
PY - 1984/1
Y1 - 1984/1
N2 - Communication and rhetoric are inherent aspects of architecture. Architecture uses signs to communicate its function and meaning. This communication is rhetorical when it induces its perceiver to use or to understand the architecture—from a hot dog stand to a monument. Movements in architecture, such as the Gothic or the International Style, promote certain values and beliefs, and can be studied as rhetorical movements. Like linguistic communication, architecture consists of codes, meanings, semantic shifts, and syntactic units.
AB - Communication and rhetoric are inherent aspects of architecture. Architecture uses signs to communicate its function and meaning. This communication is rhetorical when it induces its perceiver to use or to understand the architecture—from a hot dog stand to a monument. Movements in architecture, such as the Gothic or the International Style, promote certain values and beliefs, and can be studied as rhetorical movements. Like linguistic communication, architecture consists of codes, meanings, semantic shifts, and syntactic units.
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U2 - 10.1080/01463378409369534
DO - 10.1080/01463378409369534
M3 - Article
AN - SCOPUS:1842693407
SN - 0146-3373
VL - 32
SP - 71
EP - 77
JO - Communication Quarterly
JF - Communication Quarterly
IS - 1
ER -