TY - JOUR
T1 - The relationship of network affiliation change to prime time program ratings
AU - Barrett, Marianne
PY - 1999
Y1 - 1999
N2 - Nielsen ratings data from sixty markets were analyzed to determine whether factors traditionally thought to influence program ratings continue to do so in the face of affiliation change. Overall, the study concludes that they do. Affiliation change was less significant in predicting ratings than several other variables, suggesting that the audience does indeed watch programs, not stations and will find preferred programs even if they move from one station to another.
AB - Nielsen ratings data from sixty markets were analyzed to determine whether factors traditionally thought to influence program ratings continue to do so in the face of affiliation change. Overall, the study concludes that they do. Affiliation change was less significant in predicting ratings than several other variables, suggesting that the audience does indeed watch programs, not stations and will find preferred programs even if they move from one station to another.
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U2 - 10.1080/08838159909364477
DO - 10.1080/08838159909364477
M3 - Article
AN - SCOPUS:33749465632
SN - 0883-8151
VL - 43
SP - 98
EP - 109
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 1
ER -