The Rankings Game

Managing Business School Reputation

Kevin Corley, D. Gioia

Research output: Contribution to journalArticle

62 Citations (Scopus)

Abstract

The environment of business education now resembles aspects of the competitive environment facing for-profit industries. A major contributor to the character of this environment in the USA are the published rankings of business school programs, which have risen in prominence over the last decade. We conducted interviews with top management team members from the top 50 business schools in the USA to assess the effects of business school rankings on the conduct of business education. These informants characterized the rankings process predominantly as a game where the players face a field that is not always level and where the rules are not only ill-specified but also subtly changing. Our examination of how business schools play ‘the rankings game’ revealed a structuration-like pattern whereby projected images by business schools and subsequent responses to those images both enabled and constrained further action by the schools as well as the magazines responsible for the rankings. This pattern has implications not only for gaining insights into the management of reputation in academia, but also for conceptualizing relationships among image and substance in a world increasingly dominated by media.

Original languageEnglish (US)
Pages (from-to)319-333
Number of pages15
JournalCorporate Reputation Review
Volume3
Issue number4
DOIs
StatePublished - Oct 1 2000
Externally publishedYes

Fingerprint

Business schools
Ranking
Business education
Industry
Competitive environment
Top management teams
Structuration

Keywords

  • advertising
  • brand
  • communications
  • corporate branding
  • e-communication
  • identity
  • image
  • intangibles
  • philanthropy
  • positioning
  • reputation
  • stakeholder

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Cite this

The Rankings Game : Managing Business School Reputation. / Corley, Kevin; Gioia, D.

In: Corporate Reputation Review, Vol. 3, No. 4, 01.10.2000, p. 319-333.

Research output: Contribution to journalArticle

@article{ed6e9710ffcb4cd6865056a3aef651d0,
title = "The Rankings Game: Managing Business School Reputation",
abstract = "The environment of business education now resembles aspects of the competitive environment facing for-profit industries. A major contributor to the character of this environment in the USA are the published rankings of business school programs, which have risen in prominence over the last decade. We conducted interviews with top management team members from the top 50 business schools in the USA to assess the effects of business school rankings on the conduct of business education. These informants characterized the rankings process predominantly as a game where the players face a field that is not always level and where the rules are not only ill-specified but also subtly changing. Our examination of how business schools play ‘the rankings game’ revealed a structuration-like pattern whereby projected images by business schools and subsequent responses to those images both enabled and constrained further action by the schools as well as the magazines responsible for the rankings. This pattern has implications not only for gaining insights into the management of reputation in academia, but also for conceptualizing relationships among image and substance in a world increasingly dominated by media.",
keywords = "advertising, brand, communications, corporate branding, e-communication, identity, image, intangibles, philanthropy, positioning, reputation, stakeholder",
author = "Kevin Corley and D. Gioia",
year = "2000",
month = "10",
day = "1",
doi = "10.1057/palgrave.crr.1540123",
language = "English (US)",
volume = "3",
pages = "319--333",
journal = "Corporate Reputation Review",
issn = "1363-3589",
publisher = "Palgrave Macmillan Ltd.",
number = "4",

}

TY - JOUR

T1 - The Rankings Game

T2 - Managing Business School Reputation

AU - Corley, Kevin

AU - Gioia, D.

PY - 2000/10/1

Y1 - 2000/10/1

N2 - The environment of business education now resembles aspects of the competitive environment facing for-profit industries. A major contributor to the character of this environment in the USA are the published rankings of business school programs, which have risen in prominence over the last decade. We conducted interviews with top management team members from the top 50 business schools in the USA to assess the effects of business school rankings on the conduct of business education. These informants characterized the rankings process predominantly as a game where the players face a field that is not always level and where the rules are not only ill-specified but also subtly changing. Our examination of how business schools play ‘the rankings game’ revealed a structuration-like pattern whereby projected images by business schools and subsequent responses to those images both enabled and constrained further action by the schools as well as the magazines responsible for the rankings. This pattern has implications not only for gaining insights into the management of reputation in academia, but also for conceptualizing relationships among image and substance in a world increasingly dominated by media.

AB - The environment of business education now resembles aspects of the competitive environment facing for-profit industries. A major contributor to the character of this environment in the USA are the published rankings of business school programs, which have risen in prominence over the last decade. We conducted interviews with top management team members from the top 50 business schools in the USA to assess the effects of business school rankings on the conduct of business education. These informants characterized the rankings process predominantly as a game where the players face a field that is not always level and where the rules are not only ill-specified but also subtly changing. Our examination of how business schools play ‘the rankings game’ revealed a structuration-like pattern whereby projected images by business schools and subsequent responses to those images both enabled and constrained further action by the schools as well as the magazines responsible for the rankings. This pattern has implications not only for gaining insights into the management of reputation in academia, but also for conceptualizing relationships among image and substance in a world increasingly dominated by media.

KW - advertising

KW - brand

KW - communications

KW - corporate branding

KW - e-communication

KW - identity

KW - image

KW - intangibles

KW - philanthropy

KW - positioning

KW - reputation

KW - stakeholder

UR - http://www.scopus.com/inward/record.url?scp=0011834727&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0011834727&partnerID=8YFLogxK

U2 - 10.1057/palgrave.crr.1540123

DO - 10.1057/palgrave.crr.1540123

M3 - Article

VL - 3

SP - 319

EP - 333

JO - Corporate Reputation Review

JF - Corporate Reputation Review

SN - 1363-3589

IS - 4

ER -