The Rankings Game: Managing Business School Reputation

K. Corley, D. Gioia

Research output: Contribution to journalArticle

69 Scopus citations

Abstract

The environment of business education now resembles aspects of the competitive environment facing for-profit industries. A major contributor to the character of this environment in the USA are the published rankings of business school programs, which have risen in prominence over the last decade. We conducted interviews with top management team members from the top 50 business schools in the USA to assess the effects of business school rankings on the conduct of business education. These informants characterized the rankings process predominantly as a game where the players face a field that is not always level and where the rules are not only ill-specified but also subtly changing. Our examination of how business schools play ‘the rankings game’ revealed a structuration-like pattern whereby projected images by business schools and subsequent responses to those images both enabled and constrained further action by the schools as well as the magazines responsible for the rankings. This pattern has implications not only for gaining insights into the management of reputation in academia, but also for conceptualizing relationships among image and substance in a world increasingly dominated by media.

Original languageEnglish (US)
Pages (from-to)319-333
Number of pages15
JournalCorporate Reputation Review
Volume3
Issue number4
DOIs
StatePublished - Oct 1 2000
Externally publishedYes

Keywords

  • advertising
  • brand
  • communications
  • corporate branding
  • e-communication
  • identity
  • image
  • intangibles
  • philanthropy
  • positioning
  • reputation
  • stakeholder

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

Fingerprint Dive into the research topics of 'The Rankings Game: Managing Business School Reputation'. Together they form a unique fingerprint.

  • Cite this