The Product Development and Commercialization Process

Dale Rogers, Douglas M. Lambert, A. Michael Knemeyer

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

Product development and commercialization is the supply chain management process that provides structure for developing and bringing to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp-up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product In this paper, the product development and commercialization process is described in detail to show how it can be implemented. To do this, the process is described in terms of its sub-processes and associated activities, and the interfaces with business functions, other supply chain processes and other firms. Examples of successful implementation are provided.

Original languageEnglish (US)
Pages (from-to)43-56
Number of pages14
JournalInternational Journal of Logistics Management
Volume15
Issue number1
DOIs
StatePublished - Jan 1 2004
Externally publishedYes

Fingerprint

commercialization
Product development
Supply chains
supply
Supply chain management
Logistics
Marketing
process management
supplier
manufacturing
marketing
customer
logistics
Commercialization
Industry
firm
market
management
Supply chain
New products

Keywords

  • Marketing
  • Product development
  • Supply-chain management

ASJC Scopus subject areas

  • Business and International Management
  • Transportation

Cite this

The Product Development and Commercialization Process. / Rogers, Dale; Lambert, Douglas M.; Knemeyer, A. Michael.

In: International Journal of Logistics Management, Vol. 15, No. 1, 01.01.2004, p. 43-56.

Research output: Contribution to journalArticle

Rogers, Dale ; Lambert, Douglas M. ; Knemeyer, A. Michael. / The Product Development and Commercialization Process. In: International Journal of Logistics Management. 2004 ; Vol. 15, No. 1. pp. 43-56.
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