The pink store: A unique tourism enterprise at the US-Mexico border

Tomás Cuevas, Dani Blasco, Dallen Timothy

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This case study examines the unique situation of the Pink Store in Palomas, Chihuahua, Mexico, a small town and crossing point on the US-Mexico frontier. This case is unique and interesting because of how managers have recognised the value of the international border and capitalised on it as a positive experience for day-trippers from the United States. Consequently, they developed certain practices that have positioned the store as a well-recognised icon in the larger region, allowing them to take advantage of the border and the commercial opportunities it creates. The management actions are both product- and service-led, and marketing-oriented. As a result, the Pink Store represents a distinctive border attraction that is characterised as an all-inclusive attraction, exotic and foreign, yet secure and oriented to its major market: residents of the USA.

Original languageEnglish (US)
Pages (from-to)122-131
Number of pages10
JournalEuropean Journal of Tourism Research
Volume13
StatePublished - 2016

Fingerprint

Mexico
tourism
Tourism
small town
marketing
manager
resident
market
management
Values
experience
border
Tourism enterprises
Attraction
product
services
Residents
Marketing
Managers
Icon

Keywords

  • Anchor attraction
  • Border crossing
  • International borders
  • Novelty
  • Repeat customers
  • Shopping
  • Tourism enterprise

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Geography, Planning and Development

Cite this

The pink store : A unique tourism enterprise at the US-Mexico border. / Cuevas, Tomás; Blasco, Dani; Timothy, Dallen.

In: European Journal of Tourism Research, Vol. 13, 2016, p. 122-131.

Research output: Contribution to journalArticle

@article{2dd89b8cc7214d4b9abab229daf797a9,
title = "The pink store: A unique tourism enterprise at the US-Mexico border",
abstract = "This case study examines the unique situation of the Pink Store in Palomas, Chihuahua, Mexico, a small town and crossing point on the US-Mexico frontier. This case is unique and interesting because of how managers have recognised the value of the international border and capitalised on it as a positive experience for day-trippers from the United States. Consequently, they developed certain practices that have positioned the store as a well-recognised icon in the larger region, allowing them to take advantage of the border and the commercial opportunities it creates. The management actions are both product- and service-led, and marketing-oriented. As a result, the Pink Store represents a distinctive border attraction that is characterised as an all-inclusive attraction, exotic and foreign, yet secure and oriented to its major market: residents of the USA.",
keywords = "Anchor attraction, Border crossing, International borders, Novelty, Repeat customers, Shopping, Tourism enterprise",
author = "Tom{\'a}s Cuevas and Dani Blasco and Dallen Timothy",
year = "2016",
language = "English (US)",
volume = "13",
pages = "122--131",
journal = "European Journal of Tourism Research",
issn = "1994-7658",
publisher = "International University College",

}

TY - JOUR

T1 - The pink store

T2 - A unique tourism enterprise at the US-Mexico border

AU - Cuevas, Tomás

AU - Blasco, Dani

AU - Timothy, Dallen

PY - 2016

Y1 - 2016

N2 - This case study examines the unique situation of the Pink Store in Palomas, Chihuahua, Mexico, a small town and crossing point on the US-Mexico frontier. This case is unique and interesting because of how managers have recognised the value of the international border and capitalised on it as a positive experience for day-trippers from the United States. Consequently, they developed certain practices that have positioned the store as a well-recognised icon in the larger region, allowing them to take advantage of the border and the commercial opportunities it creates. The management actions are both product- and service-led, and marketing-oriented. As a result, the Pink Store represents a distinctive border attraction that is characterised as an all-inclusive attraction, exotic and foreign, yet secure and oriented to its major market: residents of the USA.

AB - This case study examines the unique situation of the Pink Store in Palomas, Chihuahua, Mexico, a small town and crossing point on the US-Mexico frontier. This case is unique and interesting because of how managers have recognised the value of the international border and capitalised on it as a positive experience for day-trippers from the United States. Consequently, they developed certain practices that have positioned the store as a well-recognised icon in the larger region, allowing them to take advantage of the border and the commercial opportunities it creates. The management actions are both product- and service-led, and marketing-oriented. As a result, the Pink Store represents a distinctive border attraction that is characterised as an all-inclusive attraction, exotic and foreign, yet secure and oriented to its major market: residents of the USA.

KW - Anchor attraction

KW - Border crossing

KW - International borders

KW - Novelty

KW - Repeat customers

KW - Shopping

KW - Tourism enterprise

UR - http://www.scopus.com/inward/record.url?scp=84978807293&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84978807293&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84978807293

VL - 13

SP - 122

EP - 131

JO - European Journal of Tourism Research

JF - European Journal of Tourism Research

SN - 1994-7658

ER -